BIG Music, Spice Jet roll in-flight innovation for 13B

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Mumbai: BIG Music and Home Entertainment and SpiceJet have come together to implement a “word of mouth” campaign to promote the music of film 13B in an innovative way.
There will be an onboard customer engagement by which the occupant of seat number 13 B will have a surprise waiting for him/her. This 15 day activation across 115 flights daily on SpiceJet, will reach out to about 3.5 lakh upwardly mobile travelers like Manohar, the chief protagonist of the movie 13 B. R Madhavan and Neetu Chandra’s new thriller movie 13B will release on 6 March, 2009.
13B (Hindi) or Yavarum Nalam (Tamil) is a supernatural thriller, directed by Vikram K. Kumar. It stars R. Madhavan and Neetu Chandra in lead roles and Sachin Khedekar, Murali Sharma and Poonam Dhillon as the supporting star cast.

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~ by anand213 on March 4, 2009.

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